Native advertising is the use of paid ads that match the appearance, form, and function of the user experience in which they are placed. Unlike banner ads, display ads, or pre-roll video ads, native ads don’t really look like ads at first glance. These ads are subtle, helpful, and non-intrusive. There are several web marketing services which work with Native ads but in this article we will show you the best five.
The aim is to deliver advertisements that match their environment and the expected user experience so well that the viewer barely notices that they’re paid ads – and if they do, they don’t mind seeing them. According to Business Insider, native web marketing services will drive 74 percent of all ad revenue by 2021. And spending on native advertising is predicted to hit $85.5 billion a year by 2020.
Promoted social media posts are one of the most common types of native advertising used online. Another common form is paid search, which relates closely to promoted listings but the most popluar are sponsored content at the end of articles. Actually almost all of the native web marketing services focus on this type. Even if you run an affiliare business or you wish to promote your website, article, Native ads are perfect for you. Keep reading and choose your favourite from the 5 very best possibilities.
1. Taboola
Taboola is the world’s leading Native web marketing company that links a user to related slideshows, articles, or videos both from within and outside the site. It predicts the interests of a website visitor and provides sponsored content that may interest the reader. Content offered by Taboola is interesting and appealing and its links are usually found at the end of the page with tempting captions. It engages customers naturally and gives them a chance to learn more about your products and services. Actually this is one of the best if we compare native web marketing services.
Taboola is attending 360 billion recommendations to over 1 billion distinctive users each month on the most advanced publisher sites, including The Atlantic, Fox Sports, NBC, The Weather Channel and USA Today. Other native web marketing services can’t tell the same. It drives targeted recommendations in exclusive native placements on hundreds and thousands of popular media outlets. This web marketing company has made it very easy and simple to start and stop campaigns at any desired time. Taboola often used to get 100% transparency into the campaign performance and adjust targeting options and CPC.
The minimum deposit is $200 and the minimum CPC you can set for each campaing can be as low as $0.01 but expect much more if you want to get high quality visitors to your website. However this CPC rate is quite good in native world. Keep reading for more web marketing services.
2. Outbrain
The biggest competitor of Taboola is Outbrain. It thrives on the value of bringing audiences and content together. It targets audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe which is insane. When it come to comparing web marketing services Outbrain can’t be left behind.
Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. Just like with any other top web marketing services you will pay only for visits received, until a daily budget has been reached. Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. This web marketing company is not for beginners but if you have some experiences in native campaigns then you should give it a try. The minimum CPC can be as low as $0.03 but expect much more for quality visitors.
3. RevContent
Revcontent is one of the true Outbrain competitors in terms of content volume and the number of publishers and marketers. With more than 250 billion recommendations per month Revcontent is one of the biggest native web marketing services. It has grown as one of the most popular native content recommendation networks along with the giants like Taboola and Outbrain. This web marketing company offers premium reach for marketers at rates which are equal or lower than that of Outbrain.
The network has partnered with sites like Forbes, Newsweek, Reuters to provide premium content inventory for marketers. Additionally, advertisers have a lot of customization options to choose from like targeting specific sites and devices to help increase your ROI. This one of the most popular web marketing services for arbitrage sites which makes a profit by display ads and native ads.
The minimum deposit for this web marketing company is $100 per day per campaign. So, if you’re running a campaign for 7 days, you need to spend at least $700 on Revcontent. Since the minimum campaign deposit is a bit on the higher range, we suggest marketers using it only when they are looking to scale their campaigns. CPC rate can be as low as $0.01 but just like in other cases of web marketing services expect much more.
4. AdNow
Adnow has grown as a native content network with a good base of advertisers in EU. The web marketing company works with more than 150,000 publishers across more than 100 countries. It offers competitive rates to marketers in the native advertising marketplace. We test all of the web marketing services we list on our website. So we have run a few campaigns with Adnow and found their traffic to be particularly cheaper for geo like US, India, and parts of Asia. The low rates of US traffic are mainly due to the lack of the advertisers and the high pool of publishers.
Adnow is very effective for affiliate campaigns, website content promoting or traffic arbitrage. You need to deposit a minimum of $50 to start advertising with this native ad web marketing company. The deposit can be made via Paypal, Credit or Debit cards or via other payment options once you’re logged into the advertiser panel. Minimum CPC can be as low as $0.01 from countries like Brazil but it can be even $0.2 for traffic from US and tier 1 other countries.
5. MGID
According to ComScore’s analysis of MGID’s performance in 2016, the platform is one of the leaders in native web marketing. The platform now reaches 850+ million unique visitors every single month. MGID states that guest distribution can expand client commitment and bring you new guests from different distributors. Management actually listens to you and are fairly direct. Generous with their time and very fair. Will encourage you to learn and experience new opportunities. This is very unique compared to other web marketing services.
For a promotion system to thrive it needs the correct ad writes accessible on their site. This is essential basically in light of the fact that specific distributors may not be OK with showing certain kinds of notices on their site while others might be. As we mentioned before web marketing services usually offer more ad formats. It mostly focueses on Native ads but here is a list of the other ad formats;
- Rich Media Display Ads
- Custom Display Ads
- Mobile Web Ads
- Infeed Ads
- Recommendation Widget Ads
- Custom Native Ads
The minimum deposit on MGID is $100 and CPC can be as low as $0.01. However it’ s recommended to add $500 as this will get you a personal account manager. Getting a dedicated account manager can be quite useful, as he can help you out whenever you have issues or doubts. Believe me you will have many questions when you are dealing with web marketing services.
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